Design is the study of an aesthetic perfection that is achieved through the full functionality of an object. Today this approach, which combines technology, logic, innovation aimed at satisfying a need, and the search for beauty, is also growing in the industrial sector.
Design applied to industrial production can improve the efficiency of a product and of the production process as a whole, with machinery that is both beautiful and functional at the same time. This is the vision of ICONA Design Group, an Italian style company that is bringing its historical experience in the automotive field to product and industrial design.
“Nowadays the industry is at a historic turning point – explains Teresio Gigi Gaudio, co-founder and president of ICONA Design Group – The machinery of factories around the world must integrate and incorporate new technologies, otherwise they will become obsolete. By rethinking the concept behind their equipment, manufacturers can obtain greater functionality and achieve more beautiful and user-friendly machines, resulting in the winning combination: technology + Italian style”.

Pursuing this idea, ICONA Design Group has already created two industrial design projects for IMS TECHNOLOGIES, a world leader in Automotive and Converting and Packaging. Two of their machines have been transformed thanks to design, with harmonious aesthetic solutions, different colors and improvements that facilitate human-machine interaction. The machines are Rotomac Icebreaker 165 SG, a rewinder that uses large industrial reels to produce rolls of aluminum, plastic and baking paper for domestic use, and Riboslit by LAEM IMS, a machine for flexible packaging.
“It’s not just about aesthetics”, ICONA headquarters declare. “According to the McKinsey Design Index
– MDI (which evaluates companies on their design commitment by measuring how much it impacts their financial performance), companies that excel in design increase revenues and profits by almost twice as much as the industry average. By merging innovation and Made in Italy design, it is possible to multiply sector opportunities and competitiveness on an international level”.
Economic benefits aside, a user-friendly industrial environment also satisfies the current major trends of the working world. In addition to this, factories are increasingly opening up to the outside world through communication and cultural projects. Hence, why not make them more pleasant?

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